Canadian exporters face a dynamic global trade environment, especially when trading with the United States and expanding to other international markets. The NOD framework – Navigating the Risks, Optimization, and Diversification – provides a strategic approach to strengthen global trade success. This guide lays out each NOD component with focused strategies, followed by the five foundational pillars of global trade that support Canadian businesses in international markets. Each section offers strategic insights and actionable points, broadly applicable across sectors, to inform executive decision-making.

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